THE SOCIAL ASPECT OF CAMMING
After working for seven years in the Live Cam Industry as WebCam Model and ten years studying – simultaneously while working – how relationships work in Cyberspace, I am happy to present this article as a result of one of my theories about the business. Fortunately, I have had the opportunity to apply and successfully prove the effectiveness of my argument in practice, which I have also discussed in a few Seminars and Summits around the world: the urgency of considering the importance of human interaction between models and members (building connections) on all cam site platforms.
It’s important to reiterate that when live cam sites began to appear, there was very little distinction between porn websites and the Live Cam Industry. Back then, access to porn wasn’t as freely available as it is nowadays and members were mostly looking for sex. In the beginning, it was likely that many porn customers could have been live cam chat customers too. These days you can find all kinds of free porn; trying to compete with free porn by asking a live model to try to imitate a recorded video is a losing battle. Asking the model to tease non-stop in free live chat simply can’t compete with Porn Videos because of internal factors like mood, hunger, thirst and even sometimes plain boredom. Instead, the option that makes the most sense to me as a model is to focus on the key factor that porn sites can´t match – the live interaction between the model and the guest.
I have tested my own theory lately and as a communication scientist, I am very proud to say that my empirical research had shown the results I was hoping for. The intent of this article is to share with models and others who work in other positions of the Live Cam Industry what I have learned about how to deal with members in the room (both Free Live Chat and Private Video Chat), optimizing the time spent online.
Since my beggining, I have always worked on just once platform, without trying any others. Recently, I was extended a very kind invitation to start camming on a new website. While I was really thankful for the opportunity, it also made me open my eyes and remember something that I had almost forgotten: when a model starts working on a new cam site, she has no fame and no regulars, she needs to educate her members in the room and teach them how to respect her by giving her nothing less than the treatment she deserves.
In order to have longer private chats, with more talkative, friendly and respectful guests, all I needed to do was to change my attitude towards the members. I’ve changed my profile, and added a description that was in accordance with what I genuinely expected to receive in my living room. By having the patience to put up with “aggressive behavior in the room”, I explained to all members that I am not a living doll, but a human being just like them, who was interested in having fun together and not interested in simply following a script. Besides that, in as gently and kindly as possible, I also remind them throughout our conversations that the better I’m treated, the better and more engaged I’ll be while performing for them.
I think the most important thing to note is that I have lost my fear of losing out on making money by adopting this stance. Statistically, impolite guests (the “do this, do that” types) never stay in the room for more than a few minutes anyway (and are also the ones who give us bad ratings, negatively impacting our position on the site). So let’s just keep in mind the loyalty-loving interactions are the ones who spend a lot of money (even if they are looking for sexual content).
My results have not been achieved by “luck”, but for a scientific reason. Theorists who study Theories of Media, Communication and Imaginary identify in postmodernity a kind of society where the more the resources, techniques, and possibilities that man has to communicate, the more fragile the social bonds. However, although social ties are more fragile, generating the growing feeling of loneliness and increasing the difficulty of knowing how to deal with others in a human relationship (even virtual), this doesn’t mean that people are closed off – they just don’t know how to interact anymore. People don’t know how to communicate with each other nowadays because the social values of our society are more focused on being fascinated by entertainment and constructions of the media, which really don’t feed our emotional or cultural needs. A live cam model can fill a part of this emotional gap by offering social interaction; however, having the patience to deal with the initial aggressiveness is essential.
The objectification (represented in this situation by the famous monosyllabic slogans without any human interaction: “naked”, toys”, “moan my name”, “cum now”, etc.) can be frustrating, but it’s a sexist result of a patriarchal culture, which has endured for millennia. What makes me truly happy is the most important part – members can be educated if you teach them how to behave. Even better, it appears as though they actually want to learn because they also miss the social interactions in their lives. Cam models can be the emotional bond that they are so desperately missing (and don’t even know). Keep in mind this is a manifestation of patience, dedication and love – and they can feel it. The result after just a few days/weeks of doing this is truly amazing!
Dr. Priscila Magossi (Communication Scientist PUC-SP/Brazil) aka LIVIACHOICE