Spotify wants to conquer the Indian market

Spotify wants to conquer the Indian market


Spotify steps into the indian market, already crowded by local players including Apple Music, Google Music, JioSaavn, Gaana, Amazon Music and Airtel’s Wynk. The Swedish company, one of the biggest players worldwide, will offer local and international music to India’s 1.3 billion potential listeners. A month earlyer, Spotify announced a partnership with India’s largest music label T-Series, giving it access to a catalog of over 160,000 songs.

The service will be available across mobile, desktop and tablets as an ad-supported free subscription as well as a paid premium subscriptions. Spotify Premium is an ad-free service priced at Rs 119 per month with high-quality streaming (320kbps) and the option of accessing music offline. Users can also pay for monthly or yearly subscriptions using Paytm credit and debit cards. The company claims to have redesigned the music experience for India with a fresh set of exclusive features. For instance, ‘multi-language music recommendations’ feature uses Spotify’s music recommendation engine that can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results, and recommendations. Another feature is ‘Free with total control’ that has been introduced for the first time, allowing smartphone users to play every song on demand on Spotify Free. Spotify has playlists made for India that are curated and regularly updated by the team of Indian music experts. It also includes city playlists to figure out what is hot in the city, with new algorithmic playlists tracking what is trending in Mumbai, Delhi, Bangalore and Chennai.

Spotify offers more than 40 million songs and 3 billion playlists across favourite music in Indian and international music, across moods and moments. It can be used to play music in the car, on TV, voice and Wi-Fi speaker along with integrations with Google Maps, Tinder and Instagram, among others. Spotify is available on over 500 products across 200 hardware brands globally.
Available across 79 markets, Spotify has 207 million active users, of which 96 million are paid users. The company says that approximately 30,000 new tracks are added each day, and has paid 10 billion euros to rights holders since launch in October 2008.