Sports Illustrated swimsuits calendar postponed from mid-February to mid-May.

Sports Illustrated swimsuits calendar postponed from mid-February to mid-May.

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May is the time when many readers start to think about beaches and pools. This is the reason why they delayed the date of launching, MJ Day, the editor, told The Associated Press. “This is where it works, this is where it’s great,” she said. “It’s always hard to think about buying a swimsuit when its 18 degrees out”. The switch also unlocks other locations in the world for the models and photographers, who usually need to have wrapped up photographing eight weeks before the issue goes to print. “We were so limited with our timing,” said Day, who has been with the magazine since 1998. “There’s been a whole set of places that have been off the table for us because their summers are when we’re not shooting.”
“The February placement for the swimsuit issue … was chosen by the head of Sports Illustrated from years ago to fill a hole in the calendar,” Day said. “We were just a stopgap”. When the issue was first conceived, it was to fill a void in the weeks after pro football ended and before spring training began. Now sports, as well as swimsuits, are year-round events.
The original swimsuit issue ran in 1964. It has been a launching pad for models such as Kathy Ireland, Christie Brinkley, Elle Macpherson, Kate Upton and Ashley Graham.
Last year, in a nod to the #MeToo movement, the issue featured the likes of gymnast Aly Raisman and model Sailor Brinkley Cook posing nude with words like “Every voice matters,” ”Survivor” and “Abuse is never OK.”
Over the years the issue has tried to stay fresh, with painted bikinis, plus-sized models, unedited photos, tiny swimsuits, amputee models, older models and the addition of professional athletes and celebrities in relationships.
Lucky us: while waiting for the photo models of Sports Illustrated, we can connect anytime with a video model (or more)…

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