Meet the New Camming Perspective at AWSUMMIT

Meet the New Camming Perspective at AWSUMMIT


Priscila Magossi

IMLIVE Social Scientist

Imagine trying to fly with the fan like a cartoon. You probably won’t try at all, because you know, both from your empirical observation and from your physics lessons back in High school that it won’t work. So, you do believe in science! I would like to show that it is possible to do something similar in social sciences, to have scientific rigor in the Adult Camming Industry. Meet the NEW CAMMING PERSPECTIVE – under application at – at AWSummit, 4th-6th June, 2019!

Since AWSummit has a new educational approach for this year edition and the NEW CAMMING PERSPECTIVE – supported by and already under application at – will be present with yours truly, I would like to take advantage of this opportunity to get in touch with models and affiliates, in order to both present our proposal and reach out to you.

Our science needs to be close to the target, who are:

  1. The models that want to see the benefits of building connections. In order to get better results and earnings, the models must be interested and interesting. Teasing in Free Live Chat belongs to the past because what matters for us now is the SOCIAL TRAFFIC.

  2. The affiliates that understand the value of camming as a completely different activity from watching porn. Even if models get to fulfill some of the members’ sexual desires, the crucial aspect is that there is a social bond that can be enough to act as a sort of relief in an increasingly lonely lifestyle connected to this day and age.

There are some scientific elements that provide us with a direction in undertaking the research, reaching results, and predictions about the adult entertainment industry, which is itself a very part of society.

Let’s “NERD out” in sociology!

Social studies build upon scholars like August Comte, Jean Jacques Rousseau, Voltaire Montesquieu, Karl Marx, Émilie Durkheim, Max Weber, Marcel Mauss, just to name a few. Each of them contributed to developing notions and conceptual tools that allow assessing the complex collective group of human beings that our society is. Understanding one’s limits and rights, considering economics and political aspects, pointing out what are the factors that lead to specific behaviors, understanding the role of social institutions, and explaining the principles that rule social bonds are respectively objectives of the previously mentioned scientists. All of these authors have contributed to the development of human sciences and influenced more recent scholars held in high esteem by communication scientists. I have had the opportunity to be inspired by such brilliant authors such as Edgard Morin, Jean Baudrillard, Theodor Adorno, Umberto Eco, Zygmunt Bauman, and others who provide the stepping stones to have scientific rigor in the development of the NEW CAMMING PERSPECTIVE: a new understanding of the way the live camming industry works and an attempt to reach a balance in the roles of gender and related perceptions.

Nevertheless, it should be pointed out that this is not what most people remember when they hear the word science. Classical knowledge was recovered from the Greek and Roman cultures at the fall of Constantinople as the religious fled to Western Europe when the Ottoman Empire took over. It was the access to the ancient texts that contributed to enrich and speed the development of the understanding of nature. Philosophy was the only science when and Newton’s philosophy of nature is the use of mathematical accuracy to understand the pace of nature and derive laws. Thus, Cartesian science (mathematical rigor) is born and sees the development of ideas connected to enlightenment, the desire to understand and control nature, society leads to new technologies and techniques.

The understanding of the universe is not dogmatic, so, in any science, it is possible to discover that the ideas were not a hundred percent correct, and start again to arrive at more coherent results. The debate of the method which is used is called epistemology and different sciences have their own. Hence, likewise, Einstein said that “everybody is a Genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid”, applying purely mathematical analysis to society will lead to numbers, and while they might be useful, there are still many underlying features that cannot be obtained with this approach.

The notion that we are an individual with desires and part of a collective is connected to the time and place that we live in and our values are intrinsically related to them, as well. Ethics and the social contract that we subscribe to dictates the etiquette and habits one must adhere to. Back to Rousseau and Voltaire, we must raise their classical debate about human nature. Are we born evil? Yet, we have seen the development of psychology and psychiatry and now must also look into our fears and pulsations (the desires we hold in the depth of ourselves).

How can it be applied to the Live Camming Industry?

Science can help you to make sense…, for instance, fetishes!

The adult entertainment industry portrays some of these Freudian/Lévi-Strauss questions by bringing the taboo of incest into the spotlight. Sexual fetish for personas that represent direct members, such as siblings, step-mother, etc. In my empirical experiment as an ImLive model, this was one of the most requested role-plays. In Freudian/Jungian terms, Electra (mother-son intercourse), Oedipus (father-daughter intercourse). Here we dealing only with a basic observation that can be obtained from theory plus mindful observation. My empirical observation is corroborated by the vast number of porn videos which manifest this desire. As pointed by Lévi-Strauss, there is no single known culture which allows incest. The negative rule, one that doesn’t really exist in an obviously written form in most societies, comes in the form of a positive rule that obliges relations out of the family group in order to establish affinity. In primitive societies, women act as the supreme gift, much alike Mauss’ theory of “the Gift”, one that must be paid forward in the form of a greater gift.

In short, the fetish is directly connected to culture; the lives we live are completely immersed in cultural implications (social facts) even when we are not aware of them. Being aware of this empowers us to live by choice, not by chance. The fact is that when you don’t know what takes place in the backstage (cultural factors), you don’t have the right tools to reach own conclusions. So anything people tell you to be it very optimistic (naïve) or pessimistic (saboteurs) will affect you enough to make “Murphy” happy (Murphy’s law: “if something can go wrong, it will”). The best way to deal with reality is to know it and education is essential for that. The NEW CAMMING PERSPECTIVE is here to introduce science (formally) in the Adult Camming Industry, in order to make sense and assist you in this task of making your own decisions instead of simply being passive and following the flow.

If you enjoyed seeing yourself involved in this possible shift of paradigm, we are happy to count with you and to develop together; the theory, models’ careers, and the desires of affiliates which fit into our sociological perspective. Let’s grow stronger: BOOST YOUR BUSINESS BUILDING CONNECTIONS!


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EINSTEIN, A. The Ultimate Quotable Einstein. New Jersey: Princeton University Press. (2010)

FREUD, S. On Sexuality. London: Penguin Books. (1991)

LÉVI-STRAUSS, C. The Elementary Structures of Kinship. Boston: Beacon Press. (1969)

JUNG, C. G. The collected works of C.G. Jung: Freud & Psychoanalysis. New York: Princeton University Press. (1985)

MAUSS, M. The Gift: The Form and Reason for Exchange in Archaic Societies. London and New York. (2002)

MARX, K. Capital: A Critique of Political Economy. Vol I. CreateSpace Independent Publishing Platform. (2010)

MONTESQUIEU, C. Complete Works: The Spirit of Laws. Vol. 1. Cambridge: University Press. (1989)

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Priscila Magossi ( is a journalist (Mackenzie-SP/Brazil, 2002-2005), with a master’s degree (2006-2008) and a Ph.D. (2010-2014) in communication and semiotics (PUC-SP/Brazil). Since she has started her journey in the communication field, she has been studying the impacts of the mass media and the cyberculture in the post-modern society, focusing primarily on the social bonds dynamics.

Regarding her main activities in the camming industry, Magossi is the author of the “New Camming Perspective” ( a way to analyze alternatives that are profitable and also humane for the models who work in the camming scene based on social sciences studies. The two main concepts that explain this theory are (1) BUILDING CONNECTIONS and the (2) SOCIAL ASPECT OF CAMMING; the first relates to the fact that a models needs to have good verbal ability, to interact with people online, while the second refers to her ability to establish rapport. An effective strategy to develop an online relationship of a model and her customers is through the most recent concept, that is, (3) SOCIAL TRAFFIC.

Recently, ( has officially positioned itself as the first webcam platform in the camming market concerned with the models’ quality of life, which has led Magossi to join the team. The intention of this strategic collaboration is to unite forces in order to increase both income and well-being in the Industry through the application of her most recent studies about models’ emotional needs and camming mental health based on socio-cultural contextualization and precise concepts’ description.